Industries · Real Estate
The lead is in WhatsApp. The booking isn't.
Plutonic builds real estate software and AI for Indian developers and brokers — qualification, inventory, and paperwork tied to the site, CRM, and channel you already run.
- Inquiries hit WhatsApp and die because nobody owns the follow-up
- The site still shows last month's inventory. The buyer noticed
- KYC and the booking pack bounce between email and a shared drive
- Site team, sales, and the channel partner don't share one pipeline
Overview
What a developer actually needs from software
Challenges
If this is your week, keep reading
The lead died in WhatsApp
Inquiries hit the group. Follow-up is whoever saw it.
- No score, no owner, no next call time
- Channel partner and in-house sales fight over the same name
- The hot lead went to a competitor while you 'updated the CRM later'
Inventory lives in a folder
Photos, prices, and availability never match what the site team says.
- Buyer sees a unit that's already booked
- Brochure PDF is two price lists old
- Tower, floor, and facing argued in the meeting from Excel
The pack is in someone's inbox
KYC, agreement, and bank papers bounce with no status.
- Missing page found at the registrar
- No owner on the file until legal chases
- Client asks 'any update' because you don't have one screen
Site and sales don't share a pipeline
Visit done. Interest noted in a diary. CRM still empty.
- Site executive's WhatsApp is the source of truth
- Management sees last week's dump, not today's visits
- Handover after booking is another WhatsApp group
Solutions
What we put on the site and the desk
Solution 01
Every inquiry gets a name and a next step
The mess
Leads die in WhatsApp and shared sheets.
What we put in
Capture, score, and route with a follow-up someone can be asked about — tied to the CRM, not a side chat.
- Owner and next call on the record
- Channel and in-house on the same pipeline
- No 'we'll log it in the CRM later'
Solution 02
Units the buyer can trust
The mess
Availability and price contradict across portals.
What we put in
Inventory from project truth — unit, price, and documents in one place the site can publish.
- Booked unit off the site the same day
- Price the sales desk will defend
- Docs next to the unit, not a drive folder
Solution 03
The pack is a queue, not an email
The mess
KYC and agreements stall because nobody sees the missing page.
What we put in
File stages with an owner — missing items flagged before the booking meeting.
- Checklist against the pack
- Status the client can see without a call
- Legal and sales on the same file
Solution 04
Post-sale without another group
The mess
Handover and facility tickets drown the desk.
What we put in
Customer and facility queues that cut the call-centre load after possession.
- Ticket the site team can close
- Possession docs in the record
- Less 'call the RM' for a status that exists
Capabilities
What we actually build for developers and brokers
01
Leads that get scored, then called
High-intent first. The rest in a queue with a time, not a hope.
- Score on the inquiry
- Route to an owner
- Follow-up the RM can be asked about
02
CRM that matches the sales cycle
Visit, booking, and after-sales stages — not a generic funnel renamed.
- Site visit on the record
- Channel and in-house together
- Reminder that survives the shift
03
Inventory the site can publish
Unit, price, media — current, searchable, not a stale PDF.
- Booked unit off the listing
- Filters buyers actually use
- Docs next to the unit
04
Buyer and broker portals
Project, documents, and visit slots without another WhatsApp ping.
- Self-serve the brochure pack
- Visit on a calendar
- Partner sees only their inventory
05
The pack as a workflow
KYC, agreement, missing items — a queue, not spreadsheet archaeology.
- Stage and owner on the file
- Missing page before the meeting
- Trail legal will accept
06
Site apps the executive will open
Interest and feedback captured on location — before they forget in the car.
- Visit note on the phone
- Works on site wifi
- Pushes to the CRM the same hour
07
Project sites that don't lie
Fed from inventory, not a designer's last export.
- Price and availability from the system
- Lead into the queue, not a form dump
- Update without a redeploy theatre
08
Numbers leadership will open
Aging leads, visit-to-booking, inventory velocity — exceptions, not 20 tabs.
- Aging queue first
- Channel vs in-house
- Meeting starts with facts
Use cases
Jobs a developer will pay for
Stop leaking WhatsApp demand
Pilot capture and follow-up on one project. Expand when the aging queue shrinks.
- One project, one source
- Owner from day one
- Roll out when the miss rate drops
Shorten the pack, not the relationship
File status visible so blockers get cleared before the registrar.
- Checklist on the booking
- Missing page flagged early
- Fewer 'any update' calls
Show units that still exist
Buyers and partners see inventory, not last month's PDF.
- Booked unit gone the same day
- Price the desk will stand behind
- Media next to the unit
Kill the Sunday MIS
Visits and aging leads to the phone, not a 40-tab workbook.
- Live pipeline
- Site handover in the system
- Meeting starts with facts
Recommended services
Where to start in our practice
Why it matters
Why developers stay with us
We talk units, not 'proptech'
If we can't name the tower and the KYC pack, we don't belong in the kickoff.
- Visit-to-booking
- Aging leads
- No buzzword kickoff
We plug into the CRM you have
A microsite that lives beside sales is a toy. We wire it in — or replace it if it's fighting you.
- No rip-and-replace as the default pitch
- Site + sales + legal
- Pilot on one project
Screens the site executive will use
Dust, signal, Sunday visits — not only an office laptop.
- Big targets
- Phone-first on site
- Handover that survives the shift
You can point at a number
Lead aging, booking lag, pack cycle time — not 'AI adoption'.
- Baseline before we start
- One owner per metric
- Expand when it pays
FAQ
Real Estate questions
Yes — or replace it when the current tool fights the sales process. We'll say which, not sell you a third CRM.
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